Vol. 2 No. 1 (2018): UW JOURNAL OF MANAGEMENT SCIENCES

Articles

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  Antecedents of Repurchase Intentions and Coolness in the Context of Apparel Brands

  Khurram Mehmooda, Laraib Arshadb, Faiza Arshad

  1-22

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• 

  Do Rewards Matter for Managing Knowledge through Empowering Knowledge Workers?

  Ayesha Nazisha, Muhammad Ilyas, Yasir Aftab Farooqi, Rabia Amjad

  23-44

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• 

  Antecedents and Consequences of Consumer’s Attitude towards Mobile Advertising in Pakistan

  Salahuddin Bhuttoa, Nadeem Talibb

  45-61

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  Do You Want to Be “You” or “Everybody Else”: Uniqueness Seeking of Individuals Depending on Independent and Interdependent Self?

  Muhammad Asim Aziza, Sajid Pervaiz

  63-78

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• 

  Wishful Thinking and Professional Commitment: The Forebears of Organizational Citizenship Behavior

  Hina Shahab, Nasir Mehmood, Afsheen Fatima, Iffat Rasool

  79-100

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• 

  An Insight into Green Brand Equity; It’s Predictors and Outcomes

  Mustansar Imam Shah, Jibran Majeed, Batish Javed, Afshan Reham, Mehtab Anwar

  101-117

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