Social Shopping Motivations of Impulsive and Compulsive Buying Behaviors
Keywords:Compulsive Buying Behavior, Impulsive Buying Behavior, Social Influences
Purpose: The study aimed to examine the causal relationship between social influences
and impulsive buying behavior & compulsive buying behavior in context of fashion
Methodology/Design: Questionnaire was administered to 372 young consumers. A
structural equation model using AMOS 22 was analyzed utilizing maximum likelihood
Findings: Informational influences, normative influences, and risk towards fashion,
social comparison orientation and social shopping motivations had significant
relationship with impulsive buying. Social risk towards fashion did not encourage
social shopping motivation and social shopping motivations proved to be significant
predictor of impulsive and compulsive buying.
Originality/Value: Study is amongst the very first to investigate social influences of
impulsive and compulsive buying behavior in a developing economy.
Implication: Theoretical and practical implications are discussed along with future
Limitations: This study was limited to university students of one city of Pakistan and to
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