An Overview of Corporate Social Responsibility in the Hospitality and Tourism Sector of Pakistan

Authors

  • Barza Iftikhar Mir

Keywords:

Corporate social responsibility, Hospitality, Tourism, Culture

Abstract

Purpose: The purpose of the paper is to deal with Corporate Social Responsibility with
reference to the hospitality and tourism sector of Pakistan. Due to the excessive
involvement of the corporate social responsibility in each business, there is a need to
identify the Corporate social responsibility in the tourism sector from a business point
of view.
Design/Methodology: The study is based on the qualitative design in which the critical
review of the literature methodology is being used.
Findings: The study explored the key areas of Corporate Social Responsibility in the
tourism sector of Pakistan. Key findings suggest that the factors that contribute more
in the tourism are the rich culture of Pakistan, art and film industries, and extensive
landscape of Pakistan. Further factors are needed to be explored because this area is
vast and required more research. Moreover, China-Pak Economic Corridor (CPEC) is
a great step that can improve the tourism culture in Pakistan by making linkages with
the neighboring countries.
Implications: The gaps identified in the study suggest that the security system as well
as the law and order situation and policy implication for the international tourist in
Pakistan needs to be improved. Moreover, there is also a need to improve the tourist
resorts and residence to provide them an attractive environment. It is also suggested to
conduct international festivals in the country that may promote tourism and hospitality.
Further, there is a need to explore the interest of the tourist and to build close linkages
with the rest of countries around the world.

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Published

2022-03-14

How to Cite

Barza Iftikhar Mir. (2022). An Overview of Corporate Social Responsibility in the Hospitality and Tourism Sector of Pakistan. UW Journal of Management Sciences, 3(2), 1–14. Retrieved from https://uwjms.org.pk/index.php/uwjms/article/view/26