Behavior Modification Interventions and Training Effectiveness in Higher Education's Training Institutes


  • Munawar Khan Higher Education Department of Khyber Pakhtunkhwa
  • Wali Rahman Sarhad University of Science and IT, Peshawar
  • Muhammad Saqib Anjum Lughmani University of Peshawar


Behavior modification, intervention, training, education


Purpose: The purpose of this study is look into the role of behavior modification interventions (training needs assessment, employee's commitment, employee learning, employee's motivation—as independent variables—and training framing as moderator, on training effectiveness) in the public sector training institutes of higher education of Khyber Pakhtunkhwa, Pakistan.

Design   and   Methodology: A total of 323 respondents of higher education departments working in BPS-17 and above who have completed training programs in these public sector organizations has been taken as sample. For data analysis, SPSS (for descriptive statistics) and structural equation modeling (for confirmatory factor analyses for both the measurement model as well as structural models) have been employed.

Findings: Results showed that TNA, employee learning, and commitment are positively associated with training effectiveness, while the empirical did not support the theoretical association of employees' motivation with training effectiveness. Similarly, training framing was found a good moderator between the association of TNA, employee learning, and employee commitment. However, training framing did not find to play the moderating role between employee motivation and training effectiveness.

Implications: The results are expected to be helpful for practitioners, policymakers, administrators, and decision-makers by taking steps to enhance training transfer and effectiveness. A longitudinal study with qualitative data collection may unfold some aspects of the association.


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How to Cite

Munawar Khan, Wali Rahman, & Muhammad Saqib Anjum Lughmani. (2022). Behavior Modification Interventions and Training Effectiveness in Higher Education’s Training Institutes. UW Journal of Management Sciences, 6(1), 128–147. Retrieved from