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Aneela Yaqoob, Saman Attiq, Nasir Mehmood. Impact of Store Environmental Characteristics on Customers’ Impulse Buying Behavior: Mediating effect of Customers’ Positive Emotional Responses. UWJMS [Internet]. 2022 Mar. 15 [cited 2026 Apr. 5];2(2):91-105. Available from: https://uwjms.org.pk/index.php/uwjms/article/view/44