Farhina Hameed, Malik Faiq Anjum, Akash Khateeb. Impact of Customer Journey Mapping on Customer Loyalty: The Moderating Role of Customer Satisfaction. UWJMS [Internet]. 2025 Jun. 30 [cited 2026 Apr. 5];9(1). Available from: https://uwjms.org.pk/index.php/uwjms/article/view/249