Mustansar Imam Shah, Jibran Majeed, Batish Javed, Afshan Reham, and Mehtab Anwar. “An Insight into Green Brand Equity; It’s Predictors and Outcomes”. UW Journal of Management Sciences, vol. 2, no. 1, Mar. 2022, pp. 101-17, doi:10.56220/uwjms.v2i1.51.