Aneela Yaqoob, Saman Attiq and Nasir Mehmood (2022) “Impact of Store Environmental Characteristics on Customers’ Impulse Buying Behavior: Mediating effect of Customers’ Positive Emotional Responses”, UW Journal of Management Sciences, 2(2), pp. 91–105. doi: 10.56220/uwjms.v2i2.44.