ANEELA YAQOOB; SAMAN ATTIQ; NASIR MEHMOOD. Impact of Store Environmental Characteristics on Customers’ Impulse Buying Behavior: Mediating effect of Customers’ Positive Emotional Responses. UW Journal of Management Sciences, [S. l.], v. 2, n. 2, p. 91–105, 2022. DOI: 10.56220/uwjms.v2i2.44. Disponível em: https://uwjms.org.pk/index.php/uwjms/article/view/44. Acesso em: 5 apr. 2026.