FARHINA HAMEED; MALIK FAIQ ANJUM; AKASH KHATEEB. Impact of Customer Journey Mapping on Customer Loyalty: The Moderating Role of Customer Satisfaction. UW Journal of Management Sciences, [S. l.], v. 9, n. 1, 2025. DOI: 10.56220/uwjms.v9i1.249. Disponível em: https://uwjms.org.pk/index.php/uwjms/article/view/249. Acesso em: 5 apr. 2026.