Aneela Yaqoob, Saman Attiq and Nasir Mehmood 2022. Impact of Store Environmental Characteristics on Customers’ Impulse Buying Behavior: Mediating effect of Customers’ Positive Emotional Responses. UW Journal of Management Sciences. 2, 2 (Mar. 2022), 91–105. DOI:https://doi.org/10.56220/uwjms.v2i2.44.